Over the past 30 years, Michael Torrey Associates, a food and agricultural government relations firm in Washington D.C., had experienced tremendous growth and needed a brand that better reflected the team’s collective talent and expertise, without sacrificing the firm’s history.

We changed the name to Torrey Advisory Group and developed a visual identity system that was professional yet approachable. The abstracted icon represents multiple important aspects of the brand: the food and agricultural industry, the boundaries of D.C, and growth for clients and the organization itself.