Middle and the Kansas Wheat Commission won first place at the National Best of NAMA awards in the Social Media Campaign Directed to Consumers category for their National Festival of Breads campaign.
Each year, the National Agri-Marketing Association recognizes the best work in agricultural communications and marketing through the Best of NAMA Awards. All entries must place at the regional level to advance to the national contest. 60 awards were given at the national level, and there were over 1100 regional entries this year.
“It’s an honor to be recognized on a national level, especially within the food and agriculture space,” said Kehoulani Krimbill, associate creative director at Middle. “Our mission combined with a strong partnership with Kansas Wheat Commission allowed us to redefine what a quality experience for their audiences could be.”
The National Festival of Breads is a biennial event that is hosted in person in June to celebrate amateur bread baking and wheat education. Due to COVID-19 and travel restrictions, the event was forced to go online. The social media campaign captured 24,000 views during the submission and event period and increased recipe submissions by 14%.