Package Concierge

Providing a white-glove trade show experience

Project Overview

Package Concierge provides automated locker solutions for offices, multi-family residences, universities, and retailers. The retail sales team was preparing to attend the National Retail Federation annual trade show to promote their lockers as a way to fulfill buy online, pick up in store (BOPIS) orders. We needed to develop a unique booth experience and increase awareness of Package Concierge’s product prior to the show.

We brought Package Concierge’s brand to life by personifying their product through a memorable character. The Package Concierge provided a fun and humorous way to experience the brand and simultaneously represented the primary benefits of the locker itself. Having the Package Concierge work at the trade show booth grabbed prospective clients’ attention and motivated them to demo the locker 一 all while eating snacks and sipping on fruit-infused water provided by the concierge, of course.

Goal

Create a memorable experience to generate excitement and increase product awareness

Project Recap

Client
Industries
Manufacturing
Services

Campaign Development
Events & Activation
Video & Motion

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