Citywide Storage

Simplifying storage with online reservations

Project Overview

With four locations across Salina, Kansas, Citywide Storage already had a strong reputation, but they needed a modern logo and seamless online reservation experience in order to keep units full. Along with creating a new logo and visual identity system, our team suggested a name change from Citywide Self-Storage to Citywide Storage because the concept of storage units was no longer a foreign concept to consumers. For the website, we built a custom back-end platform for Citywide to manage their inventory which gave users on the front-end the ability to reserve any unit at any location. This increased Citywide’s closure rate to 75% within the first seven months after launch. Additionally, upsell features, like rental insurance or trailer rentals, were advertised throughout the reservation process and increased overall sales.

Goal

Increase closure rate through a streamlined user experience

Project Recap

Client
Industries
Service
Services

Branding & Identity
Digital Experiences

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