The United Sorghum Checkoff Program wanted to increase consumer awareness of sorghum. Although sorghum has greater nutritional value and is more sustainable than comparable grains like quinoa or rice, it’s been labeled as the “forgotten grain” because no one seems to know or care about it.

So, we asked ourselves, “What if sorghum is not actually forgotten? What if it’s actually a hidden gem or a secret waiting to be discovered?”

And who doesn’t want to be in on a secret, right?