In 2008, Founder Blade Mages didn’t set out to create a video production company, but he was given an opportunity to produce some short commercials and wasn’t going to let it pass him by.
“502” was a quick-witted response to the unanticipated question, “What’s the name of your production company?” during a phone call. If it wasn’t for an envelope’s return address sticking out of a stack of papers revealing the 502 in Manhattan’s 66502 zip code, who knows what we would be called today.
Our story is one of pluck that exemplifies the spirit of entrepreneurship, and over the last 13 years, we’ve evolved into a full-service creative agency that serves clients within the entire rural America ecosystem —from food and agriculture to healthcare, education, banking, not-for-profits, telecommunications, and consumer services.
Our growth presented a new opportunity for us to re-evaluate and redefine who we are and what we do, but more importantly, who we serve and why.
We had to take the time to build a brand from the ground up all while keeping the best parts of who we are at the center. We’ve always had an unspoken purpose woven into our team’s culture and our relationships with clients, but we could never put the right words to it. Until now.
Middle exists to amplify the hidden and unexpected voices of rural America.
We believe rural America is home to countless hidden and unexpected voices that are united by an unrivaled work ethic and unyielding resolve. These voices are at the center of rural America’s culture and lifestyle, and our spirit is a reflection of that.
We work like we have something to prove, and we partner with people who work the same way. People whose livelihoods are essential to the health and vitality of the communities they represent and serve.
We are here to connect those rural audiences or brands to the people, organizations, and movements that support and champion them because they need their stories to be heard not just around the corner but across the globe.
We’re still the same people, under the same leadership, using our ambition, generosity, and resourcefulness to create impactful work. And now we have a brand that will unite our team members and clients under a shared mission for years to come.